Internet has revolutionised the way today's businesses work and how e-marketing has changed from push to pull. This shift is creating both challenges and exciting opportunities to business owners. Customers have many options and they prefer to engage and interact when they are online and that includes online business. Sending one message to all is no longer a high tech solution like it was in the past, but it does'nt need to be complicated if you have the right system.

CleverLink can help you set up an e-newsletter so you can tailor the message to suit your target audience, creating the list, adding automated subscribing and unsubscribing functions as well as sending and managing each campaign.

E-Newsletter is a cost effective solution and it is a great tool to maintain the warm relationship you have built with your existing clients and all contacts. It can be a bridge for the prospects to walk across to eventually buy your product or service and keep coming back.

When browsers enter your website, if they are not ready to buy just yet but they are interested in your product, they can have the option to signup to your online newsletter, (which means they are more likely to recall your brand). Once they do this, their details will be stored in a list you prefer.

Several different client lists can be created. For example, you can create separate lists for your gold, silver and bronze clients. You may have a reward system whereby if your clients buy a certain amount of product; they are placed in a specific list. Then when you are ready to send your newsletter out, you can tailor your newsletter for each separate group, which means your message is more likely to contain something that will engage your client.

Below is a summary of the Email Marketing Functionalities:

• Communicate with customers through Automated Email Marketing
• Sign-up customers and partners to opt-in Email Lists
• Create professional high-impact, HTML Email Newsletters
• Increase sales and profits by enhancing brand awareness
• Emails can contain company branding and graphics
• Keep your customers and prospects informed
• Run and track internal promotions to existing clients
• Market your products and services in a recurring platform
• Grow your prospect and client base by referral subscriptions

If you have any questions about the tools please see our FAQ or contact CleverLink if you would like to take up our FREE 30 day trial offer.